MARKETING INFORMATION:  The NASCAR Craftsman Truck Series

	One of America’s hottest motorsports properties, the NASCAR Craftsman Truck Series is bold, dramatic, and distinctive.
	NASCAR is the only sports brand that thrills fans and creates a powerful connection through traditional values they admire.
	NASCAR delivers the most thrilling and exciting sports entertainment, involving fans of the sport with people in the sport who live by honorable, down-to-earth values.  This involvement leads to a feeling of belonging in the NASCAR family.
	30 million fans, among the most brand loyal sports fans in the U.S.
	NASCAR fans are 3 times as likely to try and purchase NASCAR sponsors’ products and services.
	NASCAR Craftsman Truck Series sponsors gained $231 million in sponsorship exposure value during the 2004 season, up +64% over 2003.
	All 25 NASCAR Craftsman Truck Series events air live exclusively on SPEED Channel.
	An average of over 500,000 viewers tuned in to each NASCAR Craftsman Truck Series event during the 2004 season (up +23% over 2003).
	Over 1 million fans attended NASCAR Craftsman Truck Series events in 2004.
	The 10-month racing season is one of the longest of all major U.S. sports, creating sustained marketing opportunities for sponsors involved in the Series.
	Premier companies utilize the NASCAR Craftsman Truck Series to develop their brands.
	Strong backing by Series sponsor Craftsman.

MARKETING INFORMATION:  Billy Ballew Motorsports

	Company name/logo prominently displayed on the No. 15 NASCAR Craftsman Truck Series vehicle owned by Billy Ballew Motorsports, as well as on team uniforms, pit box/equipment, transporter, website and any promotional materials generated by Billy Ballew Motorsports.
	Promotions - Motorsports provides an excellent platform to launch unique promotions with driver/team endorsements, sweepstakes, contests, etc.
	Entertainment - Hospitality events provide a means to inspire and reward employees or entertain existing or potential customers.
	Increased Media Exposure – A properly executed public relations program will provide measurable value to a sponsor.  Strong PR support will maximize print, radio, Internet and television exposure.

Contact Billy Ballew for information on how you can get involved in the NASCAR Craftsman Truck Series, a great marketing tool for your business!